Its crossed structure reflects military bearing, discipline, and intentional direction. It symbolizes structure under pressure, clarity in decision making, and the responsibility that comes with leadership. Offshore environments reward preparation and punish complacency. The mark reflects a commitment to professionalism, accountability, and execution — on the water and in life.

The four quadrants represent the pillars that guide everything behind the name:

Discipline and Preparation

Built on military standards of readiness, attention to detail, and respect for systems. Nothing offshore is casual. Success is earned through planning, repetition, and ownership.

Adventure and Brotherhood

Offshore fishing is not just about the catch — it’s about shared experiences, trust, laughter, problem-solving, and memories made with friends and family. The ocean builds bonds that last a lifetime.

Legacy and Mentorship

The foundation of this brand was built on the deck of a boat — specifically aboard a 47’ Viking that became both classroom and proving ground. Under the mentorship of Lance LeHew, countless hours offshore shaped not only fishing ability, but mechanical competence, leadership, judgment, and personal standards. What began as chasing fish and giving people an unforgettable experience evolved into a disciplined pursuit of mastery and competitiveness. From being “green” to running offshore operations, the craft was honed through humility, accountability, and relentless learning. The lessons learned aboard that boat continue to define how preparation, crew leadership, safety, and professionalism are approached today. Lance’s belief in recognizing potential and placing people where they can thrive became a catalyst for growth and confidence. His insistence on doing things the right way — fully committed, never halfway — established a mindset that still governs every decision made under the ROA name.

Pursuit of Excellence

Not settling. Not cutting corners. Choosing to operate at a higher standard even when no one is watching. Competing with the best — not for ego, but for growth. The marlin represents performance under pressure. It is fast, precise, powerful, and unforgiving of mistakes — a reminder that mastery offshore demands composure, awareness, and respect for the environment. It reflects the same standards required in elite teams and high-consequence environments.

The ROA lettering grounds the mark in ownership and identity. This is not trend-driven branding — it is a personal standard built deliberately through experience, failures, wins, and relationships. The mark also honors the people who shaped the journey — mentors who challenged, supported, and refused to allow mediocrity. The belief that if something is worth doing, it is worth doing fully. All in. No half-measures. Ultimately, the ROA mark stands for earned confidence, disciplined adventure, meaningful relationships, and long-term legacy. It is a commitment to operate with integrity, humility, and excellence — while creating unforgettable experiences for the people who step aboard.